WAJAHAT KHAN

Founder, CEO & Director Marketing – Business Graduate

Wajahat Khan is the Founder, Chief Executive Officer, and Director (Marketing) at Apricot Tours (Private) Limited. With a Business degree and a passion for tourism in Pakistan’s northern regions, Wajahat has played a central role in building one of the country’s leading adventure travel companies. As CEO, he oversees a workforce that includes 16 full-time employees across Islamabad and Skardu, as well as over 1,000 seasonal and temporary staff operating nationwide. He manages Apricot’s overall business model, drives long-term strategy, supervises the marketing and IT departments, and leads internal communications clients, and strategic partners. Wajahat’s focus on digital transformation and mobile-first engagement has helped Apricot Tours grow its international presence, especially among travellers from Europe, the Americas, Asia, and Oceania. Under his plans, the company has expanded to offer fixed departures and customized travel across the Karakoram, Himalayas, and Hindukush mountain regions. He leads the company’s commitment to quality assurance, sustainable tourism, and hospitality ethics, ensuring every guest experience – from inquiry to departure – reflects the professionalism and warmth that Apricot Tours is known for.