About Us
Who are we?
Apricot Tours (Private) Limited (License ID-2131) is a leading adventure travel company specializing in high-quality expeditions, trekking, and cultural journeys across some of the world’s most remarkable landscapes. Since its establishment in 2000s, the company has built a strong reputation for delivering immersive travel experiences to international travellers seeking authenticity, safety, and professionalism.
Originally started in the mountain regions of South Asia, Apricot Tours has expanded its footprint across South Asia, Central Asia, East Asia and West Asia. Today, we operate across Pakistan, Afghanistan, Iran, the Silk Road region (Tajikistan, Uzbekistan, Kyrgyzstan, Turkmenistan, and Kazakhstan), China, and Nepal through our liaison offices. This allows us to offer seamless, cross-border travel experiences while maintaining consistent service standards across destinations.
Key operation regions include:
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Our core expertise lies in organizing mountaineering expeditions, trekking adventures, cultural tours, and specialized travel experiences. From the Karakoram, Himalayas, and Hindukush to the historic Silk Road routes, we design journeys that combine adventure with deep cultural insight. Our most sought-after destinations include K2 Base Camp, Hunza Valley, Skardu, Fairy Meadows, and the diverse landscapes of Central Asia.
Apricot Tours primarily serves a global clientele, welcoming travellers from Europe, the Americas, Asia, and Oceania. Our guests include individuals, groups, institutions, and organizations, with a strong focus on international inbound tourism. We offer both private tailor-made journeys and fixed group departures, supported by a large network of experienced guides, logistics teams, and mountain staff.
Headquartered in Pakistan with liaison offices across our operational regions, our team consists of a dynamic mix of experienced professionals and skilled field staff. Our operations team is among the most extensive in the region, enabling us to manage complex expeditions and large-scale travel programs with efficiency and reliability.
We are committed to delivering excellence at every stage of the travel journey – from initial inquiry to post-trip feedback. Continuous investment in modern systems, technology, and training ensures that we maintain high service standards and adapt to the evolving needs of global travellers.
Beyond our core inbound services, Apricot Tours also facilitates a range of travel-related solutions for clients worldwide, including visa assistance, international flight bookings, outbound travel arrangements, travel insurance, and religious travel services. These offerings complement our primary operations while allowing us to serve a broader spectrum of travel needs.
At the heart of our philosophy is responsible tourism. We are dedicated to preserving natural environments, ensuring the safety and well-being of our guests, respecting the rights of our workforce, and contributing positively to local communities across all destinations we operate in.
Apricot Tours continues to connect travellers with extraordinary destinations – offering not just journeys, but meaningful experiences across borders.
Affiliations, Memberships, Licences & Registrations
Why Travel With Us
Small Groups
We provide services in small groups. This means you can get your trip personalized as much as possible to get the best out of your experience. A small group also makes sure you get the finest care & quality of services.
Competitive Prices
You are guaranteed the best experience at best rates. Great value for money! We at Apricot Tours never compromise on quality even on lowest rates.
Extensive Logistics
We have dedicated logistic teams for hard areas. Separate logistics team are assigned for expeditions & trekking. We manage our own tools and equipment which is either tested for quality or replaced in our store every year.
Cultural Exchange
Pakistan is an amalgamation of diverse cultures, with every region having its own language, culture and traditions. Prepare to immerse yourself in an epic blend of cultures across Pakistan through our exclusive packages.
Passionate Service
We here at Apricot Tours stand for the progress of Pakistan’s tourism industry. Our team is very passionate in bringing about a positive change in the tourism industry by engaging in sustainable models of tourism.
Socially Responsible
As a hometown company, we are considerate of our social responsibility. We pay for a child’s education for one year with each K2 trip sold. For every foreign tourist arrival, we plant 5 trees. We are trying to align ourselves with UN’s SDGs. Know more about our social responsibility projects.